What's Inside...

What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started?

That's exactly what we have here.

Inside these 10 chapters is 117 pages of essential strategy pulled from the success and failures of some of the best in the biz.

Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, e-commerce, and more.

About the Author

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Jeff Finley is a designer and co-owner of Go Media. An Ohio native, he has a background in illustration and cg animation and has a passion for business, marketing, social media, and building communities around brands. He's been designing professionally since 2004 and got his start working with punk rock bands and indie clothing brands. Jeff was one of the original members of the t-shirt design community Emptees and won t-shirt of the year in 2007. In addition to designing shirts for major label bands like Red Hot Chili Peppers, Nirvana, and even Britney Spears, he has designed and consulted with several indie apparel brands like Declaration, Disciple, Cure Apparel, Paint the Stars and more.  He's also founder of Weapons of Mass Creation Fest, a grassroots art, design, and music event in Cleveland.

Video Review and Demo

Inspiration

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