The Designer's Guide to the Apparel Industry.

Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream!

Buy eBook Bundle • $49.95

"The essential strategy guide for
dominating the t-shirt design business"

Jeffery Kalmikoff, Former CCO of

How many books have been sold?

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Included in the eBook bundle:

  • PDF EBOOK (115 beautiful pages)
  • Stock vectors & textures
  • T-shirt mockup templates
  • Photoshop actions & brushes
Buy eBook Bundle • $49.95

How to Start and Grow your Own Clothing Company

Ever wanted to start your own clothing brand? Or even just sell your OWN merchandise with YOUR designs on them? This book makes it easy.

Learn Design Techniques and Freelance Strategies

What makes a good design? How do I design a t-shirt for big bands like Metallica? What if I can't draw? Thread's Not Dead has the answers.

How to Build a Massive Following Using Social Media

Learn the secrets to creating a rabid fanbase that camps out at your retail store to buy your latest merch. Yes, you can make that happen!

Case Studies and Interviews with the Best of the Best

Don't just take my advice, learn from some of the biggest names in the t-shirt business. Why make the same mistakes they did when you don't have to?

What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started?

That's exactly what we have here.

Read or Listen to the First Chapter for Free

Download the Sampler Bundle!



Hardcover Book Review

eBook Review on iPad

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Hardcover edition available at these online retailers:



If I buy the hardcover, do I still get the bonus files included with the digital bundle?

No, unfortunately. The hardcover is sold via third parties like Amazon and we cannot distribute digital files with them. You must choose between the hardcover edition or the digital edition which includes an audiobook and some other goodies.

Does the book go into the business side of running a clothing company?

Yes, that's mostly what this book is. It's about business, strategy, self-promotion, marketing, and building a fan base. You'll find all that and more in Thread's Not Dead.

Can I view the eBook on my iPad?

Since Safari on iPad cannot download ZIP files, you will need to download the files to a PC or MAC. Then unzip the contents and add your PDF or ePUB files to iTunes and sync your iPad. It will transfer the book to your iPad for viewing.

Does the book cover the printing aspects?

Yes there's an entire chapter on printing techniques and inspiration. It runs through the common practices and prepping files for print and communicating with your printer.

"Just got this book a day ago and I must say that it is the best one of all the design books that I've bought so far"

Mike Dejean

"It is the BEST purchase a starting company (like myself) could possibly make. My only regret is not having it sooner!"


"You can learn on your own through trial and error… Or you can find a mentor and learn from one of the best in the field... Here is our mentor, Jeff Finley."

Patrick Corpuz

"We look forward to launch our clothing line in 2012, and could not do it without the immeasurable amount of information and inspiration this book contains."

Ace, Master Grafix LLC

"I purchased this as soon as it came out and let me assure you this is a MUST have. Excellent explanations and case studies."

Bader Ale

"I consider this book to be my Bible. It goes in depth on every topic from the artist's aspiration to actually running your business."


"The best resource for starting up a t-shirt brand."


"Thread's Not Dead is now the de facto authority on how to start your own apparel business. It's inspiring and provides a mentorship that makes this book worth more than its asking price."

Fausto Garcia

written by


Jeff Finley, Author of  Thread's Not Dead

Jeff is an artist, designer, and entrepreneur from Austin, TX. He was a partner at Go Media for 9 years and the founder of WMC Fest.

He's been designing since 2004 and started out working with bands such as Gym Class Heroes, Mastodon, Metallica, Red Hot Chili Peppers, Nirvana, and even Britney Spears. He has worked with dozens of indie apparel brands like Declaration, Disciple, Cure Apparel, Paint the Stars and more.

In 2009 he started Weapons of Mass Creation Fest, a design conference and music festival in Cleveland.

Links:, @jeff_finley, Dribbble, and Pinterest

with these


"The perfect combination of practical advice, helpful resources and inspiration. Worth every penny!"

Roderick J. Johnsong, TND Reader

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