"The ESSENTIAL strategy guide for dominating the t-shirt design business." — Jeffrey Kalmikoff, Former CCO of Threadless
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What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started?
That's exactly what we have here.
Inside these 10 chapters is 117 pages of essential strategy pulled from the success and failures of some of the best in the biz.
Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, e-commerce, and more.










Justin Kamerer
Designer, Angryblue
Matt Wigham
Big Cartel, Emptees
Rob Dobi
Designer, Full Bleed
Jeffrey Kalmikoff
Formerly of Threadless
Brandon Rike
Designer
Munk One
Designer, Illustrator
Richard Minino
Horsebites, Black Axe
Ben Scrivens
Founder, Fright Rags
Dave Pearson
Founder, Paint the Stars
Jamie Tallerico
Designer, AE Outfitters
Jon Kruse
Designer, Blogger
Mark Capicotto
Founder, Glamour Kills
Marc Hemeon
Formerly Design by Humans
Maxx242
Designer, Illustrator
Adam Hendle
Blogger, I am the Trend
Rikki Burns
Designer
LT Magnotto
Color Seps, Jakprints
Kelly Kiernan
Founder, Cure Apparel